Registration to Open; Lewis to Speak at PCBC

It's almost registration time for the 2010 edition of PCBC.

Open registration begins Feb. 22 for the show, set for June 9-11 at Moscone Center in San Francisco. That is the same day hotels will open up reservations for attendees.

PCBC staff have been working hard to make the 2010 edition one to remember, changing the floor plan to bring exhibitors and attendees together like never before. Modeled after a real town, the floor has been designed with places for people to gather, linger and connect.

PCBC also has announced the first speaker for the 2010 event. Author and journalist Michael Lewis will be the keynote speaker at the Opening Lunch, which replaces the traditional Opening Breakfast.

Among Lewis' books are "The Blind Side," which has been turned into a current box office hit starring Sandra Bullock, and "Moneyball: The Art of Winning an Unfair Game," the 2003 best-seller which followed Oakland A's general manager Billy Beane and his approach to running a professional sports team.

His latest effort, "The Big Short: Inside the Doomsday Machine," focuses on the nation's ongoing financial crisis.

Lewis' other books include "Liar's Poker," "The Money Culture," "The New New Thing" and "Coach: Lessons on the Game of Life." He is also a regular contributor to Bloomberg and The New York Times Magazine.

A native of New Orleans, Lewis has an art history degree from Princeton and a master's degree from the London School of Economics.

In addition to open registration, PCBC is continuing to sell exhibit space for 2010.

Details on the show and registration are available at