Reinventing the Wheel

By Mike Castillo

For more than 50 years, PCBC has focused on bringing together the best and the brightest to share their knowledge and provide new ways of thinking to those in the building industry, helping to bring a wide array of solutions to the challenges magnified by difficult market conditions.

PCBC 2010 will rise to the challenge.

For next year’s Show, PCBC is preparing a bold new floor plan that aims to bring a larger sense of community to the exhibit floor. The PCBC 2010 exhibit floor will be transformed into a dynamic community hub complete with a Town Square, an Exhibitorium and a Green Standards Pavilion. You’ll find curator-led product tours, live media events, a learning theater, and other content-rich activities designed to engage and stimulate throughout the show.

Exhibits Director Ann Bivens said PCBC has created a new kind of exhibit floor experience, and hopes the new design will promote more opportunities for learning, interaction and connections.

“Our exhibitors and attendees are going to notice right away that we have undergone a major transformation and that this is not your typical exhibit floor,” said Bivens. “We’ve created an environment that encourages our exhibitors to shift from sellers to educators, giving attendees more reasons to return to the floor again and again, and to linger longer.”

One of three major new features to be added to the exhibit floor is the Town Square. Bivens said the Town Square is designed to be a central meeting hub that offers a good starting point for attendees and gives them a place to comprehend what activities are taking place on the show floor. It will feature content-rich activities, curator-led product tours and live media events. It also will serve as a meeting point for various educational activities throughout the show.

“It’s a central hub that will include food, internet access, press events and content-rich activities,” said Bivens. “This is going to be the place to be.”

Another new addition will be the Exhibitorium. Billed as a “learning theater”, the Exhibitorium will expose participants to the research and development behind the latest products and processes, and feature curated content designed to encourage deeper conversations between exhibitors and attendees. Bivens said that the plan is to incorporate a combination of exhibitor-led sessions focused on research and development, and sessions developed by PCBC in conjunction with external experts.

In addition to educational sessions that will be explored in the Exhibitorium, the Green Standards Pavilion will focus exclusively on California’s new Green Building Standards Code. This area will feature interactive displays, provide information on the new mandatory codes, and address such areas as planning and design, energy efficiency, and water efficiency and conservation.

Bivens said that with the new code taking effect Jan. 1, 2011, PCBC wants to tackle the issue head-on.

“When we get to the show, 2011 will be just around the corner,” said Bivens. “This is going to be a major change taking place, and we want to ensure our attendees and exhibitors have as much knowledge about what needs to be done to conform to the new code and that they have ample time to prepare.”

All of these new features promise to provide a one-of-a-kind experience when the Show floor opens June 9. In the meantime, PCBC staff will be hard at work developing cutting edge educational programs and lining up innovative and thought-provoking keynote speakers that the PCBC audience has come to expect.

“During these tough economic times, we’re really focusing on finding new ways to bring people together and providing solutions to a broader audience,” said Bivens. “For the new floor plan alone, this is one show you don’t want to miss.”

To get an early look at the floor plan, click here.

Mike Castillo is communications manager for CBIA. He can be reached at