Names in the News
Joyce Mason has been named president of the board of directors for HomeAid’s Los Angeles/Ventura chapter.
A 10-year member of the board of directors, Mason is vice president of marketing for Pardee Homes. Mason has been active with HomeAid’s national and regional organizations since their 1994 inception, with service as chair, special advisor and co-chair of LA/Ventura Project Playhouse, the organization’s principal fund-raiser.
Her fellow officers for the year will vice president Arlen Miller of Miller Family Companies; secretary Dave Elder of T.O. Printing; and treasurer Minda Johnstone of The Private Bank of California. Jennie Cowart is the board’s Executive Director.
HomeAid works in partnership with the BIA to build and renovate transitional housing, and with service agencies that provide secure shelter, support and skills to families and individuals, helping them regain self-sufficiency.
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Fred Parker has joined San Francisco-based Swinerton Incorporated as vice president and division manager of its new Swinerton Government Services division.
Parker will lead efforts to deliver sustainable, large-scale complex design and construction projects and professional services, to a diversified base of government agencies nationally.
Parker has more than 26 years of construction. Before joining Swinerton, Parker was pPresident of Tetra Tech Facilities Construction in Arlington, Va, and prior was responsible for leading Turner Construction’s Government Services group in its Washington, D. C. office.
Swinerton is an employee-owned company that provides commercial construction and construction management services throughout the western United States.
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Frederick W. Farr, the former president of the BIA of Southern California’s Baldy View Chapter, has joined the Southern California land brokerage firm The Hoffman Company.
Farr will focus on land sales in Riverside and San Bernardino counties, as well as client-specific projects in other markets.
He most recently worked as a land acquisition consultant for D.R. Horton, and previously was vice president of land acquisitions and forward planning for John Laing Homes.
He was president of the BIA’s Baldy View in 1999 and 2000, and president of Home Aid Inland Empire Chapter in 2005 and 2006, where he continues to serve on the Board of Directors.
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Robin DeLotell has launched robin DeLotell & Associates, a marketing firm for the real estate community.
DeLotell originally founded RDA in 1993 with clients such as KTGY Group, Inc., The Collaborative West, Linscott, Law & Greenspan, Roxburgh Agency and others. She joined KTGY full-time in 2005 and then became a partner, where she helped build and establish the 25-person architectural firm.
RDA’s services include strategic positioning and marketing, comprehensive business and marketing plan development and implementation, company diversification and expansion, domestic and international business development, strategic leveraging to connect people and businesses, alliance formation, event coordination and business development/marketing staff training.
DeLotell has a bachelor’s degree in urban planning from Cal-Poly Pomona. She has been a full member of Urban Land Institute since 1988 and is currently vice-chair of programs for ULI's Orange County District Council.
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Jaimi Julian Thompson, president of Artisan Design Group, was awarded the Green Community Award at the National Association of Women Business Owners’ San Diego chapter BRAVO celebration in May.
Thompson was honored for her professional leadership in green design and for her personal commitment to resource and energy conservation.
Thompson promotes green design and energy conservation in her San Diego showroom, in the model homes and design centers she designs nationally, and at the National Design Forum that she holds each year.
Thompson was one of six honorees from a field of 33 nominees at the BRAVO Awards.
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Skanska USA Building Inc. has added two new members to its Bay Area office in Oakland.
Leslie Saulsbury is the new marketing manager, and will manage all of Oakland’s marketing efforts and well as support its business-development activities. She joins Skanska from Wilbur Smith Associates, where she served as the west region marketing manager.
Saulsbury holds a bachelor’s degree in mass communications from the University of the Philippines, and was named one of the Bay Area’s Top 40 Executives Under 40 by the East Bay Business Times.
Robert Rolla has also joined Skanska as pre-construction manager. He will be responsible for managing and participating in providing pre-construction services to clients from project inception through buyout.
Rolla has more than 25 years of experience in the industry in the Bay Area.
He is a LEED accredited professional who earned a bachelor’s degree in business from San Diego State University. He is pursuing a certificate in project management from the extension program at the University of California, Berkeley.
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Tim Kennedy has been promoted to preconstruction manager in the commercial contractor group at the San Jose headquarters of Rosendin Electric.
Kennedy has been with Rosendin since 2003, and has nearly 40 years of electrical and contractor experience. He joined Rosendin Electric from SASCO Electric in San Francisco.
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Dalena Larson has joined Simi Valley-based RAMCO as director of sales and marketing.
Larson will be responsible for all aspects of sales and marketing for the launch of GreenRock, the newest earth-friendly brand from RAMCO (Recycled Aggregate Materials Company).
Larson has more than 24 years of professional sales experience, including stints as sales account manager and account director for several major manufacturers.
GreenRock is a decorative rock ground cover crafted from a blend of 100 percent recycled roofing tiles, concrete paving stones and concrete blocks.
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Kimberly Villanueva is the new director of human resources for construction management and consulting firm Gafcon Inc.
Villanueva joins Gafcon’s downtown San Diego corporate headquarters with 20 years of experience in recruiting, training, employee retention, benefit administration, payroll, operations management and organizational development.
Prior to joining Gafcon, Villanueva was director of human resources for Super Warehouse, a San Diego-based e-commerce company. She also had been human resources director for West Coast Property Consultants, where she held a seat on the board of directors and directed the human resources function across multiple business units.
Villanueva holds a bachelor’s degree in human resources from the University of Phoenix. She also earned a certificate in the basics of employment law from the Council on Education in Management.
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KTGY Group’s Ken Ryan was among the featured speakers at a Fresno workshop on making transit oriented development a reality in the San Joaquin Valley.
Ryan, a principal and head of KTGY’s community planning and urban design studio, spoke on the latest trends in the design of TODs as well as how to create successful TODs that complement, revitalize and support the local economy.
Ryan is currently serving as the design advisor for the Anaheim Regional Transportation Intermodal Center High Speed Rail Transportation District. The project recently received Southern California Association of Governments’ 2010 Compass Blueprint Recognition Award for Sustained Leadership and the 2009 Gold Nugget Outstanding On-the-Boards Site Plan Grand Award.
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The Marin Builders Association honored four individuals and organizations who are advancing sustainable values in building and business with its first Leadership in Sustainability Awards.
Honorees were Bob Brown (individual), community development director for the City of San Rafael; Build It Green (organization), a non-profit promotinig efficient, consistent and sustainable green building in California; Marin Green Building, Energy Retrofit and Solar Transformation Task Force and Technical Advisory Committee (pioneer); and Dominican University of California GreenMBA School of Business and Leadership (education).
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Names in the News is compiled by California Builder Editor Greg Robertson. News about awards, promotions and hirings in the California homebuilding industry can be sent to him at grobertson@cbia.org.

